Negotiations are an important part of life and perhaps one of the most practical lessons of a business school

Creativity; expanding the pie; have all the information; sharing information ; negotiate with parties who have power;

Some people like negotiating on prices; see what your partner is looking for; brand that you want to have- think serial;

Have a lot of options; negotiation is just a conversation; be trusted; know your BATNA; calculate the other parties BATNA

Books: Getting to say yes